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Why Location-Based Advertising Delivers Higher ROI for Local Businesses
Most advertising dollars are wasted reaching people who will never become customers. Location-based advertising changes that by focusing your message on people who are nearby, relevant, and ready to act. Why Local Businesses Should Bet on Location-Based Advertising Local businesses operate in highly competitive environments. Foot traffic, brand awareness, and timely relevance are often what separate thriving shops and services from the rest. Traditional advertising—such as ge
Coolokoi Jep
Dec 19, 20254 min read


Why Traditional Billboard Advertising Struggles With Targeting
Traditional billboards have long been a staple of outdoor advertising. They promise high visibility because they sit along busy roads, capturing the attention of thousands of commuters, pedestrians, and travelers each day. But visibility alone isn’t enough anymore. For most businesses today—especially local ones—success isn’t just about being seen . It’s about being seen by the right people at the right time . That’s where traditional billboards fall short. Billboard displayi
Coolokoi Jep
Dec 19, 20253 min read
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